PreciDrive M-Line Collection
PreciDrive M-Line Collection

From our beginnings nearly ten years ago, we have continuously strived to create watches that are innovative and meticulous in their design. This dedication is seen in our latest M-Line collection featuring ETA PreciDrive movements; the most accurate quartz movements available.

We are one of only a few select watch companies using this technology, which gives our Swiss made M-Line watches a precision of +/-10 seconds per year – 10 times that of standard quartz movements.

PreciDrive utilises innovative thermo-compensating technology, which regulates the motor pulses according to changes in ambient temperature and allows the watch to achieve a precision which can qualify for COSC (Contrôle Officiel Suisse des Chronomètres) Chronometer Certification. This certification is a label given to a precision timekeeping instrument set for various conditions of use and complies with the International Organization for Standardization (ISO) regulations.

The PreciDrive M-Line collection also includes a few other small updates, including a three-hand M37 with a chamfer on the bezel to increase wearability and bring it in line with the other watches in the collection. Subtle refreshes have also been made to the M40 watch dials to improve visual balance and the M42 chronograph range (launching in June 2019) has a new reference with engineered finishes including a bead-blasted case, bezel chamfer and dial with brushed accent details. Its tonal grey, black and white dial has been designed maximise legibility and versatility, making it ideal for everyday wear.

Alongside our technological developments, we also collaborated with London-based design and engineering firm Betatype to design and produce a completely unique mesh watch strap made using T5 titanium alloy.

The M-Line titanium bracelet is made from a continuous piece of mesh material made from two layers of woven T5 titanium created from over 4000 links that interlock with each other. The bracelet is a tenth of the weight of a traditionally-made Milanese mesh bracelet, weighing in at only 10.5 grams (0.37 ounces), and is designed specifically to fit our lugless M-Line collection.